Let’s face it. We are in the technology age now. Everyone has full computer capacity in the palm of their hand. You can’t walk down the street or into a restaurant, any more, without seeing a vast majority of the crowd staring into a cell phone, pad or laptop. With the increasing habit of pretty much living on our electronic devices, the desire for businesses to cater to online shoppers is becoming not only increasingly popular but, dare I say, a necessity?
Yes, I dare. With online behemoths such as Amazon, eBay, WalMart, et al, driving the ease and convenience of getting anything and everything under the sun, delivered right to your doorstep without ever leaving home, businesses of all sizes must start becoming internet friendly to stay relative and compete in today’s market.
Now, what does that mean for the savvy entrepreneurs out there? It typically means revamping their entire website (or taking the leap into the 21st century by creating a website) or, at the very least, revamping the way their products are presented to John Q Public. Most online sellers, such as Home Depot, WalMart, Amazon, Target, etc, have strict parameters for product photos displayed on their website. This helps created a uniformity in their website and the perception of a clean, fair and balanced online marketplace that represents their own business. Typically, that requires a solid white background, sized by pixel dimensions. Enter, the professional photographer.
Yes, anyone and everyone, nowadays, can take a photo whenever they want, right from the palm of their hand. No need to invest in expensive studio equipment such as fancy lights and backdrops. However, it’s not that easy. Making the background perfectly white while preserving the details in the product you are trying to sell, is no easy task at all. That’s where I come in.
Product photography is not just taking a photo. A lot goes into it. You do need fancy lighting and lighting modifiers. Above that, you also need fancy computer programs for editing the photos, such as Photoshop (just to name one of a great many). You also need to know how to use the editing software. That, in itself, is a daunting task. If you took a two hour class, every day for a year, you probably still wouldn’t gain full knowledge of using a program as complex and versatile as Photoshop. However, online stores won’t budge on their requirement of having a pristine white background.
I have gained many clients due to their frustration of trying to get product photos that are accepted. Especially difficult is properly representing a white product on a white background. That happens to be one of the most difficult scenarios in photography, period (that and black product on black background are equally difficult). In my opinion, neither can be accomplished by “the average Joe”.
So, if you are in need of product photography to showcase your items in the best light possible (see what I did there), then give me a call or send an email through the contact form on this website. You don’t have to be local for me to help you. I am also fully capable and prepared to do more than just a white background, if you are selling on a on your own website or one that doesn’t care. Perhaps you need to show a lot of props or a particular background location for context or maybe even a live model.
You can also send me the photos that you took and I can try to fix them to meet your requirements. Let me show you what I can do to help your business grow. I offer prices and services for every budget. What do you have to lose by calling me to see how I can help…other than money, that is?